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Nutritionist & Performance Manager of Barr Ultra
Tech consultant & digital coach
We’ll refine your:
• Purpose, vision, and mission
• Brand values and personality
• Target audience
• Positioning
• Tagline directions
• Brand manifesto
The workshop is where we uncover it. The two weeks after is where I turn it into something you can actually use. You’ll walk away with more than a document. You’ll have direction that feels true to you, a sharper sense of purpose, and the confidence to move forward knowing it all fits. No jargon. No guesswork. Just structure that works.
No sales pitch. Just a chat to see if it’s a good fit.
Fill out a short application so I know where you’re at and what feels unclear. We decide if it’s a fit over a 20-min Zoom call. If it is, we lock in your workshop date.
A focused 2–3 hour working session where we get everything out on the table — your why, your audience, what’s changed, and what needs to.
Over the next two weeks, I go through everything we discussed and shape it into a clear brand strategy for you.
You’ll receive your Version Two PDF — a single, usable strategy document you can share with your team, designer, writer, or anyone who touches your brand.
This is built for business owners who are doing well but are ready to level up. It’s not for everyone.
This is not about fonts, colours, or a mood board. Nor is it a three-month engagement or a 10-page questionnaire.
It’s a hands-on working session built to help your business communicate clearly with the people who matter — clients, teams, investors, whoever’s on the other end.
x Founders after a quick fix or clever tagline
x Anyone who wants a logo before the logic
x Businesses treating strategy like optional admin
x People who come in without an open mind
√ You sell expertise, not stuff
√ Are doing well but ready for the next stage
√ Want consistency across your website and marketing
√ Need focus before investing in design, hiring, or scaling
• Clarity on what your business stands for and how to talk about it
• Alignment between your message, marketing, and growth
• A foundation that makes every design, marketing, or sales decision easier.
You’ll leave clear, confident, and energised to show up again.
That’s Version Two.
Executive Fellow, Harvard Business School | Author | Founder, Open Assembly
Hi, I’m Ritika. I’ve spent 15 years in communications design and brand strategy across India, the US, the UK, and now Australia; leading teams, rebuilding brands, and fixing the messy comms that slow good businesses down. I run Bold Basic, where we design brands and business comms for B2B.
I work with founders who aren’t confused, they’re just busy. Busy running the business, serving clients, wearing every hat except the one that forces you to stop and ask, “Why does this matter, and how do I talk about it?”
Most businesses evolve, but their strategy doesn’t. The work gets sharper, the clients get better, the business grows, but the message stays stuck in the past.
And that’s exactly why I created Version Two. This workshop brings the strategy up to speed with the business you’re running now. Not by reinventing anything, but by making the meaning visible again.
Because once you actually know what you stand for (properly, not in a “mission statement on a mug” way), everything else — marketing, sales, and decisions — stops feeling like a fight.
That’s the work I care about. It’s the part most people skip, and the reason so many businesses stay stuck in version one. And my mission is to make strategy your most powerful business tool.
Legal Analyst, Valour VC
© 2025 Version Two by Bold Basic • Terms & conditions