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A cloud-based fintech solution company, Asset Vantage caters to the needs of family offices globally.
Asset Vantage needed to earn trust in a market built on long-standing relationships. Its founders had deep expertise; the opportunity was to turn that knowledge into something their audience could use.
Working with the founders, I led strategy and creative direction for Family Office 4.0, bringing expert content, publications, and digital communications into one recognisable platform. The design built on Asset Vantage’s existing brand, giving the handbook and supporting materials a consistent visual language.
The work gave the business a clear way to share its expertise, build credibility, and engage family-office professionals.
Research at Harvard’s Laboratory for Innovation Science sits where science, business, and society meet.
They needed to make a year of complex research accessible to a broad audience, with a clear overview and routes into the detail.
I led the creative direction, working closely with the editorial team to bring varied research, data, and stories into one flexible system. The ‘un-box’ reflected the lab’s work across science, business, and society, while colour and clear signposting organised four distinct sections.
The interactive report gave readers multiple ways into the content and clickable access to papers, cases, and data—bringing the depth of the research into a publication people could explore.
Open Assembly needed a practical guide to help organisations make sense of open talent and put it to work. The challenge was to give a complex, emerging subject a clear structure.
I led the playbook’s creative direction, bringing multiple models and diagrams into a coherent information system around a six-stage flywheel. Working with writers and contributors across the USA, Europe, and India, I guided the design through collaborative sprints and a multi-stakeholder approvals process.
The interactive playbook gave readers a usable route from theory to practice and became part of an online course at Harvard Business School taught by Professor Karim R. Lakhani.
Jarospace needed to make a complex service feel clear and approachable in a crowded SMSF market.
I led the brand and digital development, bringing identity, voice, website, and supporting materials into one consistent system. The focus was on helping people understand the service and giving the business a distinct point of view.
The work gave Jarospace a recognisable brand and a clear way to explain what it does, with a design system to carry that approach across its communications.
Valour Capital backs early-stage founders with ambition. Its brand needed to reflect that energy and give a young investment firm a clear presence in the market.
Working with the founding team, I led the brand and website development, translating their ambitions into a focused creative direction. An upward-moving slash and brick-red palette gave the identity its character; I brought copywriting and development partners together to carry that direction through the website.
The result was a confident brand with a clear message for founders and a consistent relationship between its visual identity, language, and digital experience.
UK India Business Council (UKIBC) promotes business between the two countries. They provide insights, advocacy, and consultancy for UK based companies looking to grow in India.
They needed to turn India’s business potential into something companies could understand and act on.
I led strategy and creative direction for a series of flagship reports, bringing designers and copywriters together around the audience and the story. Interviews, business examples, and data shaped the content; a consistent design system gave each report its own focus while keeping the series recognisably UKIBC.
The publications and supporting social assets gave the Council a clear way to share insight and make complex opportunities easier to navigate.
BarrUltra needed to bring its cycling community and related services into one recognisable brand experience.
Working with the founders, I shaped a consistent identity around the existing logo, using strong imagery and clear typography across the website, communications, and member onboarding. I also developed Nutrition with Jill’s identity so it could sit within BarrUltra while retaining a presence of its own.
The work clarified how the offers belonged together and gave the team a practical design system, with consistent communications to guide members from their first interaction into the community.
Chase Melbourne is a tax and advisory business led by a young accountant.
The business was expanding its services and needed its brand and website to reflect the business it was becoming.
Working directly with the director, I led the refresh and brought designers, writers, and developers across geographies together around a clear direction. Alongside the client-facing work, I rebuilt internal communication workflows to reduce back-and-forth and make delivery smoother.
The refresh gave Chase a clearer presence aligned with its broader offer and contributed to a 45% increase in leads and a 23% increase in revenue within the first 12 months.
Sarvam needed a modern identity that felt familiar and trustworthy to its audience. Its parent business, Entitled, provides financial and health benefits for low-income workers.
I led the naming and identity development, using workshops to arrive at ‘Sarvam’, a name expressing completeness. The visual idea brought the Devanagari ‘matra’ into Latin lettering, connecting the two scripts in a way that reflected the audience’s everyday language.
The result was a culturally rooted identity designed for digital use, with guidelines to help the business communicate consistently as the brand developed.
