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If your project is unsexy by design, I’m all over it.
I work on the kinds of projects most designers avoid – think decks, dense sites, internal docs, and brands that actually get used. Whether it’s a one-off project or ongoing support, everything is scoped with strategy and designed to deliver.
Pitch decks, reports, toolkits, consulting, or design sprints – if it needs to be read, presented, or shared, I’ll make sure it’s on brand and it lands.
Strategy-led visual identity design for businesses that want to be clear, not just clever. I’ll help you define how your brand looks, sounds, and shows up.
Custom websites designed for clarity and usability. Includes UI structure, responsive layouts, and developer-ready files (or build, if scoped).
Ongoing, on-call design help. Use it post-project, or as a retainer if you need regular design without hiring in-house.
When you’re looking for a good designer, the first thing you’ll want to see is a fantastic portfolio. You can head to my portfolio and have a look for yourself (it’s just a sliver of the brilliant designs I’ve created over the years).
However, truly great designers will you tell you that design is not just about beautiful visuals (although that’s exactly what you’ll get), it’s about a creative and collaborative process. Ultimately, it’s about design that works.
And I really don’t enjoy designing comms for businesses that’s all beauty, no brains.
What I do is create (damn good) designs for my clients, but the way I work with them is even better. I meet deadlines (you’d think that would be a given, but in the business world, it really bloody isn’t). I have a clear and open communication style (to make sure expectations are always managed). And finally? I give fucking fabulous quality designs as standard (well, isn’t that what you’re paying for?)
I’ve heard folks say that ‘no-one cares about your brand the way you do’. They’re wrong – Ritika Arya does. She’s insanely talented when it comes to integrating content with design in a way that makes your content reach further into the hearts of potential customers. She’s meticulous, ruthless with timelines and delivering value, and to cap it all, an absolute riot to work with.
When I was deep in the weeds of consolidating two websites she simply took over, resuscitated the brand, aligned our sad paperwork, and gave me back nights for peaceful sleep.
Don’t even think about it. Work with her.
Jillian Mooney
BarrUltra, UK
Over the past 30 years I’ve had the chance to work with some exceptional creative directors. Ritika ranks in the top tier both in terms of design thinking and her work style. She was our CD at teammagenta for 5 years. She’s a problem solver and collaborator with a brilliant attitude: No BS; hard working; efficient; great at taking feedback; a team player; good with clients. I was always confident that with her on the team we’d deliver work that met the client’s brief and be a worthy portfolio contender. Highly recommended and still a part of the extended teammagenta family.
Mark Hannant
Co-founder at magenta, India and UK