Think about the last time you got one of these:
• A proposal that made you squint to find the actual price.
• A document so off-brand it felt like it belonged to a different company.
• A deck that had more fonts than ideas.

If you made a face, that was design failing at its job.

The truth is, people read design long before they read words.

When things look clear and connected, people trust you know what you’re doing. When they don’t, they start to doubt.

With everything I send out to my clients (from a proposal to a deck), my goal is to remove friction, to remove doubt. I do this by making it easy to read, easy to follow, and obvious what comes next.

They shouldn’t notice how it all fits together, and that’s the point. That ‘fit’ is the invisible work. The details that connect one thing to another.

It’s not about making things fancy. It’s about making things work.

The micro copy at the end of my newsletter? Written on purpose.
The tone in my contracts? Straightforward and human, you won’t need a thesaurus or a legal dictionary.

Design, to me, is function with good manners.

Clients don’t hire me because I pick pretty colours. They hire me because their decks, reports, and brand finally talk to each other. Because their team can send something out without second-guessing if it looks right. And because I remove resistance, the kind you don’t notice until it’s gone.

Every touchpoint teaches people how to read your business.

So yes, I care about the big picture.
The way your brand holds itself in a boardroom.
But I also care about your footer font.
I care that your invoice looks like it came from the same business that sent the proposal.
And that your onboarding doc sounds like a welcome, not a warning.

Because consistency builds trust, and trust moves a business forward.

The devil’s not just in the detail. The difference is.

And that’s why everything is by design.