Here’s the clearest way to think about what a designer can do for your business vs. when DIY may be...
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Welcome to unsexy by design!
I’m not here to teach you how to design a logo. I’m not going to shout about the latest type trends. And I definitely won’t tell you to “elevate your brand with bold storytelling” (whatever the hell that means). This isn’t that kind of blog.
What I will do is talk honestly about design, the kind I actually do. The kind that rarely makes it to shiny billboards, the kind that most designers won’t take on willingly, and the kind that’s unsexy by design.
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Here’s the clearest way to think about what a designer can do for your business vs. when DIY may be...
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A consistent brand is important because people ‘feel’ the difference long before they can explain it. Think about the last...
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If you’ve ever wondered how to brief a designer, here’s the honest version: you don’t need perfection, you just need...
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We all know what respect sounds like. It’s the follow-up email. The prepared agenda. The person who shows up on...
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If you’ve ever Googled “what is a mood board”, here’s the quick version and why I don’t always bother with...
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I’m met with blank stares all the time when I tell people I’m a communications designer. So, to keep it...
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Of all the people I’ve (“healthily”) stalked on LinkedIn, I have to say Jo has been my favourite. Not only...
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Imagine buying a brand-new car, but only the dealer can drive you around in it. And any time you need...
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