unsexy by design

design blogs

Welcome to my blog!

I’m not here to teach you how to design a logo. I’m not going to shout about the latest type trends. And I definitely won’t tell you to “elevate your brand with bold storytelling” (whatever the hell that means). This isn’t that kind of blog.

What I will do is talk honestly about design — the kind I actually do. The kind that rarely makes it to shiny billboards, the kind that most designers won’t take on willingly, and the kind that’s unsexy by design.

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unsexy by design.

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think pink

Think pink

This blog was written when I was the creative director at magenta. Less is more. It’s the mantra that’s kept...

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tube station

Don’t mind the gap

A marvelous feat of engineering, the Elizabeth line looks beautiful. The purple is vibrant, the stations modern, and the reactions...

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