my expertise and bio

about

my expertise

Over the past 15 years, I’ve worked with clients and teams across industries and countries. I’ve honed my skills and shaped a design style that is elegant, sophisticated, and built to communicate clearly to the people who matter most (to your business). I’ve done it all – big-picture strategy, hands-on design, and everything in between. Here’s a rundown of what I can do for you and your business.

strategy

Discovery workshops
Design consulting
Content design
Design sprints

graphic & web

Logo design
Visual identity
Brand guidelines
Data visualisation
Information design
Website design

documents & decks

Reports
Whitepapers
Publications
Handbooks
Digital PDFs
Presentations/decks

about me

The kind of work I do is unglamorous, largely behind the scenes, and often overlooked. However, it’s the kind of work that keeps businesses running. I design brands, websites, internal comms, docs & decks… you name it (I design it).

Who do I do this for?

Simple. For agencies and businesses. They hire me for individual projects when they need me, and if they go ahead and fall in love with me, they keep me on retainer. My clients usually operate in finance, education, manufacturing, and tech, but if you’re a business from any industry at all, I’m always up for a conversation.

I know I should be using this bio to tell you the most wonderful things about me, but in truth, what I prefer to do is to make sure my clients are always in a position to do all the praising for me. Because, to me, it is important that you as my client feel supported, listened to, and trust that I truly understand what it is you’re trying to achieve through design.

If you scroll through my testimonials here or on LinkedIn, you’ll see the common things they say – “organised, keen eye for details, true partner, very collaborative, ruthless with timelines…”

While they all sound a bit formal, you’ll also see – “…an absolute riot to work with”.

And they’re both equally true.

I’m a wine-loving, scuba-diving, jigsaw puzzle addict. I’m a fan of the Oxford comma and I drink copious amounts of coffee. So, while I’m “top tier both in terms of design thinking and work style”, I also swear (not so) occasionally and watch an unhealthy amount of stand-up comedy.

On the homepage I use the phrase ‘unsexy by design’. You’ll also see it’s the title of my newsletter (feel free to go and sign up). I use this phrase because, put simply, I take on the projects that other designers will not take on willingly. And why do I pick up projects that other designers don’t want to?

Because I’m bloody good at it.

If you’re already thinking ‘sign me up, Ritika, I’m your next client’, email me.

how I work

I’m an independent designer running a small business, so you work directly with me. I set expectations from the get-go and stay clear, communicative, and on top of things—because a successful project starts with trust. And trust? That comes from transparency. Here’s how I work so that projects run smoothly and dare I say – enjoyably.

with honesty

I don’t sugar-coat. I rarely nod along and do whatever you say—even if it’s a terrible idea. I believe in doing what’s right for the project, not just what’s easy.

communication

I’ll always be in your inbox and you’ll always know what’s happening. No ghosting. No guessing. No radio silence. Just open, straightforward communication the whole way.

on time

Working efficiently is second nature to me – I keep projects moving, adapt to shifting timelines, and flex with your needs, all without wasting time (or your budget).

with commitment

I’m always the last woman standing. Solid, reliable, and ready to stick around until the job’s done right. I’m all about the details and give you total commitment.

in collaboration

I work with you. It’s the only way to get the best results. I thrive on feedback and love solving complex problems together.

You’ll also want to read the fine print – some of my Tc and Cs.