We're a B2B branding & communications studio.

Hi, I’m Ritika Arya. LinkedIn

A B2B communications designer and brand strategist, I started Bold Basic to help B2B businesses communicate better.

Because design isn’t about a pretty logo or a shiny website.

It’s about how it works.
It’s about making businesses look competent, consistent, and in control.
That’s what I do for finance and B2B.

It’s strategic, it’s structured, and it’s quietly powerful.

I design the branding and business comms you rely on every day. Decks, reports, identities, websites. The unglamorous stuff that decides whether people trust you or not.

I’ve spent 15+ years designing for finance and B2B across India, the US, the UK, and Australia. I’ve led creative teams, rebuilt brands, and fixed the messy comms that slow good businesses down.

My clients call me “a true partner, organised, and ruthless with timelines”. They also call me “an absolute riot to work with”. Both are true.

I run on radical honesty, rock-solid structure, and far too much coffee.

I love a good jigsaw puzzle, am partial to a dry joke, and can swear more than an accountant at tax time.

I write unsexy by design, a blog about the kind of design nobody brags about, but every business needs.

If you’re in finance or B2B and want a design partner who speaks your language, book a discovery call.