You don’t need to go through the whole song and dance to get good design.

My last client, the Director of a mining company, told me upfront before hiring me:
“We hired a designer once and ended up with a 15-question onboarding doc, two mood boards, and a brand voice workshop – just to get a pitch deck designed. We need someone hands-on because we’re not going through that again.”

Now, I get it. Everyone’s got their own approach. Some people love a deep-dive, all-in brand journey. And hey, that absolutely has its place.

I too love a good process (I really do), but not when it becomes the whole project.

And it’s not how I work. I don’t believe in over-engineering the simple stuff. And I definitely don’t think we need six rounds of concepting to make your internal report look clean and readable.

Here’s what I do instead:
We jump on a call. You tell me what you want to achieve. I ask you the essential questions (fair warning: I dig deep). Then I go and do the thing.

No mystery. No monologues about Helvetica. No making you feel like you need a design degree to brief me.

Sometimes, and here’s where it gets really wild, I’ll even tell you that you don’t need me.
Maybe your team just needs a solid set of templates and a walkthrough session so they can own it in-house. Great. I’ll set that up and show them how to use it.
Maybe what you need is outside my lane. Cool, I’ll refer you to someone who eats that kind of work for breakfast.

I’m not here to over-design or overstay my welcome. I’m here to make design work for you (and your audience), without the side of unnecessary fluff.

So no, I won’t be sending you a 20-slide strategy deck before touching your report.
No, I don’t need to know your brand’s astrological sign.
And no, I will never tell you to “elevate your [insert random word here]” – whatever that hell that means.

You just need clean and considered design that gets the job done.
I want to make your life easier. Call it no-BS design. Or just call me. Either works.