brand design

Identity design for businesses that want more than just a logo.

This isn’t a “logo and go” package. This is for businesses who want their brand to actually work – visually, strategically, and consistently.

Whether you’re just starting out or evolving a brand that’s outgrown its original look, this package gives you the visual building blocks you need to look sharp, sound confident, and stay recognisable across everything you put out into the world.

Who it’s for:

• New businesses that want to get it right from day one
• Established businesses ready to refresh how they show up
• Founders tired of stitching together a visual identity from Canva and guesswork

What’s included:

• Visual brand audit
  We start with what you have. What’s working, what’s not, and what needs fixing.
• Logo suite
  Primary logo, alt versions, and icons – designed to work across web, print, social, and everything in between.
• Fonts & typography system
  Chosen for tone, readability, and flexibility. You’ll get license-free options (or I can help you buy something special if needed).
• Colour palette
  A flexible colour system with codes for print and digital use.
• Social media assets
  Banner graphics, profile logo variations, and post templates for your platform of choice.
• Basic stationery
  Letterhead and business card design, because yes, people still print things.
• Brand guidelines (PDF)
  So you and your team know how to actually use what I’ve designed – without emailing me every time.
• Final file handover + walkthrough
  I’ll walk you through everything so you know what’s what and how to start using it confidently.

What it costs
From AUD 6,500 + GST
Includes 2 rounds of feedback per phase. Fixed fee. No hourly nonsense.

How long it takes
Typically, 4–6 weeks
This depends on how fast you get back to me with feedback. The project follows the BOLD process, so you’ll always know what’s happening, what’s needed from you, and when we’re moving forward.

A logo’s a start. But if you want your brand to work on a website, in a deck, across social, or on a printed report – you need a system. That’s what this gives you.