I’m met with blank stares all the time when I tell people I’m a communications designer. So, to keep it simple, I tell them I’m a ‘graphic’ designer instead. Their eyes light up and they instantly think my job is really sexy.

Apparently, they think that I’m involved with the design of the next iPhone app, or I just did the new Barbie movie poster, or I was behind the (questionable) Jaguar redesign. I know most designers would love to do that. But it’s not me.

The reason I’m writing this first edition of my newsletter isn’t so somebody reads it and goes, “Wow, what a design thought leader.” No, no. It’s because there’s a pretty big gap between what people think I do — and what I actually do.

I don’t just “make things look nice.”
I don’t design your kid’s birthday posters.
I don’t do fashion campaigns.

I can do those things. I have the eye, the experience, and the skills. You’d want me to have all three things as your designer. However, that is not where my heart lies, or the kind of work that gets me fired up.

The kind of work I do is gritty, unglamorous, and largely behind the scenes. It’s the kind of work most designers don’t take on willingly and the kind of work that is unsexy by design. However, it’s the kind of work that keeps businesses running.

I want you to give me the most boring thing possible — your annual report, a dry-as-dust sales deck, or that internal comms guide no one’s ever read — and I’ll turn it into something your team actually wants to engage with.

I can help you build a brand that isn’t just cobbled together with random colours and stock icons, but one that reflects your company’s culture and gets your global team genuinely excited to use it — across onboarding, internal tools, presentations, and events.

And if you’ve got 12 Post-its, a whiteboard photo, and a napkin sketch trying to explain your new process — I’ll turn all that chaos into a single, elegant visual that finally gets everyone on the same page. What most designers find boring is exactly what lights my brain on fire. Give me the complex, the overlooked, the “no one reads this anyway” — and I will design the hell out of it.